Regional Sales Manage – what job makes the most money in New York

About Super Coffee

• WHAT: We mass-produce Positive Energy.
• HOW: We do it by making delicious, indulgent healthy coffee products that remove negatives and add positives.
• WHY: We exist to help people create positive change and be the best version of themselves.
• WHAT IS SUPER COFFEE? We make delicious, good-for-you, enhanced coffee drinks that power you with Positive Energy

• Own all aspects of our brand’s execution in the Metro-NYC division (5 Boroughs + Long Island), spanning across individual efforts, the NYC field team’s efforts, and the efforts of distributor sales reps (Big Geyser).
• Manage & own all aspects of our distributor’s execution, from total sales vs. company plan, execution levels in stores, service levels in key retailers, upselling at key regional chains, financial excellence (deductions + billbacks), marketing material execution, and more.
• Accountable to full Metro-NYC P&L, which includes top and bottom line excellence with our largest distributor in the country in Big Geyser, along with accountability to all key cost buckets (marketing material, samples, incentives, etc).
• Lead weekly 1:1 calls with all of your direct reports to review the core focus areas and KPI’s you all are accountable to, to ensure all key goals and metrics are being met, and that coaching / guidance is provided where there is a gap.
• Accountable to ensuring your entire team is achieving their weekly targeted activity and overall output, as tracking through our custom tracking tool, and that they’re being executed at a 90%+ level with the distributor as tracked through our VIP reporting tool.
• Ensure the Big Geyser team is up to date on all information needed to be successful in selling our products (chain mandates, programs, incentives, marketing updates, etc).
• Conduct Monthly KPI Reviews & Quarterly Joint Business Planning meeting with Big Geyser by owning monthly calls or in-person meetings with their key contacts, to review their business and trends against our initial plans / goals / priorities, while also aligning on future priorities and opportunities to drive our joint business.
• Weekly tracking against distributor depletion targets to ensure our business is trending correctly on a weekly basis through VIP dashboards and data.
• Monthly tracking against distributor revenue targets to ensure our revenue and PO goals are being met on a monthly basis, to support the cases being depleted, and to ultimately achieve our overall divisional/company goals.
• Inventory and Purchase Order management achieved through partnering with each wholesaler to ensure sufficient inventory is on hand across all applicable Super SKU’s (achieving days on hand targets), and ensure orders are placed/processed as needed for current volume, along with proactively planning for future volume / programming.
• Communicate and execute on all retailer promo’s / programs (i.e. “Big Bets”), by ensuring sufficient inventory is on hand, opportunities to upsell are taken advantage of, and any/all plus up’s are shipped to stores.
• Bi-Weekly tracking against national and key regional chain mandates done to ensure 90%+ mandate execution for top 5 key retailer priorities by market.
• Monthly tracking against independent distribution targets, achieved by implementing and executing independent channel strategy, to achieve overall volume goals and % distribution goals.
• Communicate, implement, and execute all local and national incentives, and ensure the distributors are fully engaged and actively selling against them.
• Accountable to managing and reviewing all distributor expenses, billbacks, funding splits, etc, and ensuring the overall profitability goals of your wholesaler partners are achieved .
• Ensure the Big Geyser team receives all Marketing/POS communication, are supporting with funding where needed, and have sufficient inventory of the Marketing/POS assets needed to be successful selling the Super brand.

• Curious: Always willing to explore new and fresh ideas to improve the employee experience
• Optimistic: Sees the opportunities and seeks positivity in every situation
• Ambitious/Accountability: Not job is ever too big, display a strong work ethic and follow through on commitments
• Compassionate—Puts others first
• Humble—Celebrating teammate’s wins and accomplishments

• Be humble in putting the success of your team before anything else that you do, as they are the best reflection of your effective leadership; AND as you have success in your role and with your wholesalers, as it will make our team internally want to support you more, and will also make our partners more inclined to work with you to further our mutual business.
• Be accountable to the in-store execution across your entire market, and to the impact your team makes on a daily, weekly, and monthly basis; AND taking full ownership of the full business for your wholesaler universe, across both the good and the bad, to drive the business forward and achieve our goals.
• Be curious in understanding the markets, retailers, stores, and distributors for each of your team members, so you can add your value and expertise in making them more successful and growing their career/skill set; AND in in engulfing yourself in your wholesaler’s business, to understand what moves the needle for their business, and what it will take to unlock our full potential with them.
• Be optimistic for your team in the face of the very real challenge of dealing with so many separate personalities each and every day, across in-store contacts and wholesaler contacts.
• Be ambitious in the goals and expectations you set for your team in-stores, as we strive to show up like a billion dollar brand, and take more than our fair share to drive the awareness and rate of sale that we know our brand is capable of.
• Be both ambitious and optimistic in what our brand can achieve within your wholesaler network, and put clear action plans in place to meet and ideally exceed our very attainable baseline company depletion/revenue targets .
• Be compassionate in understanding the adversity your team faces on a day to day, again in dealing with so many separate touch points / personalities / potential roadblocks, and engrain yourself with them in creating solutions to those challenges that set them up for success, AND in understanding the very real challenges / obstacles that exist for your wholesalers in achieving success (with our brand or in general), and partner with them on solutions to overcome them.