Copy Writer Public Sector Resourcing London Hybrid work

On behalf of Railway 200 we are looking for a Copywriter (Inside IR35) for a 6 month contract on a hybrid basis (mainly remote, with attendance in Waterloo expected several times per month, as and when requested)

Railway 200

On 27 September 1825, George Stephenson’s Locomotion No.1 carried over 400 people along the Stockton and Darlington Railway. The landmark journey sparked a network which has threaded through British life and landscape for two centuries connecting people and communities, changing the foods that we eat, the healthcare we receive, the shape of our towns and even the time on every clock. It powered innovation and created possibilities.

Developed by a cross-industry partnership, Railway 200 will be a year-long nationwide partnership-led campaign to celebrate 200 years of the modern railway and inspire a new generation of young people to choose a career in rail.

Starting in January 2025, a wide variety of activities and events are being planned to celebrate rail’s remarkable past, its role today, and its importance to a sustainable future.

Visit www.railway200.co.uk.

Role overview

We’re looking for a talented copywriter to join the Railway 200 team campaign team. You will research, write and edit content (including print, web, video, and social media), working closely with the campaign team to brainstorm ideas and develop story angles. To tell rail’s big story we need someone who can learn fast and work with a variety stakeholders to produce copy that’s suitable for a diverse range of audiences and channels.

As a Copywriter your main responsibilities will be:

• To write and edit content (including print – long form and short form articles, web copy, video scripts, social media, speeches, blogs, news releases) for Railway 200 channels and media outlets so we can tell the biggest rail story ever told in the UK.
• The role will need the skills to write content that appeals to a broad range of audiences that engage with Railway 200.
• This role will help to build and sustain interest with target audiences and find creative opportunities to engage them in the campaign.
• Write high quality long form and short form articles, letters to editors, website copy, social media posts, scripts, speeches, blogs, newsletters and press releases.
• Identify gaps in content and create new material that is engaging and inspiring
• Ensure all content produced is on-brand, consistent in terms of style, quality and tone of voice
• Work effectively with a range of internal and external stakeholders to capture stories and undertake interviews.

The candidate will have:

• A passion for detail and an eye for spotting a good story.
• The ability to work to tight deadlines and a campaign mindset.
• The ability to tell stories in an engaging way so they appeal to range of audiences and suitable for a range of channels
• An understanding of what makes engaging content
• Excellent communication skills and stakeholder management
• Self-motivation with a can-do mentality
• Experience in journalism or media relations may be an advantage, although other communications experience is relevant too
• Experienced in demonstrating strong attention to detail
• Highly literate with a writing style that is accurate and adaptable, with an impeccable use of spelling and grammar.

Desirable but not essential:

• Experience in the transport / rail sector

Please be aware that this role can only be worked within the UK and not Overseas.

DE&I Commitment

Railway 200 guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group.

This scheme encourages candidates with a disability and/or neurodivergence to apply.

Armed Forces Commitment

Railway 200 guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group.

In applying for this role, you acknowledge the following “this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different.