Formula
Location
London
Full job description
We’re looking for a Commercial Insights Executive to join our team, supporting the Data & Insight function through the curation of commercially relevant intelligence and action-oriented insight. This data-driven role will help support and enhance partnership performance with both new and existing Formula 1 partners.
Main Duties and Responsibilities
Reporting to the Senior Commercial Insights Executive, responsibilities will include:
- Evaluating the success of commercial partnerships with Formula 1 through the compilation of insights as it relates to television exposure, digital engagement, audience impact etc.
- Creating compelling partnership propositions, based on relevant fan and audience data, to present a relevant, addressable audience and compelling commercial opportunity to prospective sponsors
- Support category planning and industry landscaping to steer sales outreach, identifying potential target markets, brands and decision-makers to assist with a proactive, go-to-market approach
- Working with internal stakeholders (e.g., Commercial Media Production, Commercial Partnerships) to support trackside planning for partners at Grand Prix events
- Monitoring and reporting on developments within the wider sports industry
- Liaising with suppliers to support timely and accurate delivery of commercial data, from partner exposure reports to strategic research studies
- Supporting on ad hoc data requests from the wider Commercial department and deliver insights to a wider range of departments, encouraging greater use of commercial data
About You
- Good understanding of commercial sport.
- Similar experience in a previous role, ideally within sport or a comparable industry
- Track record of supporting and delivering successful branded/sponsored content for commercial partners.
- knowledge of Data Analytics
- Ability to work effectively in a fast-paced environment
- Excellent communication skills – written and oral
Division:
Commercial
